Australia’s eCommerce sector is underpinned by a combination of robust financial infrastructure, technological innovation, and a consumer base characterized by readiness to embrace diverse digital shopping experiences – from leveraging social media platforms for shopping to embracing innovative payment solutions such as installment payments.

The introduction of the New Payments Platform (NPP) in February 2018 marked a significant milestone in Australia’s payment landscape, offering a robust infrastructure for instant fund transfers between payers and payees. The NPP was developed and operated by 13 financial institutions, including Australia’s central Reserve Bank.

In 2022, Australia’s eCommerce market reached a value of USD 43 billion, accounting for 16% of total retail transactions. By 2027, this figure is projected to soar to USD 71 billion, reflecting the sustained expansion and maturation of Australia’s digital commerce landscape. The average Australian online shopper currently spends USD 1,992 annually with eCommerce merchants, a figure poised to rise to USD 3,051 by 2027.