China’s consumers drive a substantial 29% of all retail purchases, amounting to a staggering USD 2.8 trillion, through online platforms. Projections indicate a surge in eCommerce spending, poised to nearly double by 2027, reaching USD 5 trillion. Mirroring this upward trajectory, the average Chinese online shopper exhibits robust spending habits, averaging USD 3,142 annually with eCommerce merchants, a figure anticipated to ascend to USD 4,895 by 2027.

Fueling China’s eCommerce boom is the nation’s profound affinity for smartphones, a trend reflected in the rapid adoption of digital wallets. These versatile payment tools have swiftly become the preferred mode of payment for the majority of eCommerce transactions.