In the wake of the COVID-19 pandemic, Côte d’Ivoire, known as the Ivory Coast, saw a boost of its 27 million citizens embracing online shopping, with approximately 68% venturing into the digital marketplace. As a pivotal economic and trading hub, the demand for seamless and secure payment solutions and innovation in the financial ecosystem was inevitable. This surge in eCommerce activity is propelled by governmental initiatives promoting digital payments and the widespread adoption of Alternative Payment Methods (APMs) such as mobile money and card payments.
Projections for the Côte d’Ivoire’s payments market indicate sustained growth, with the total transaction value expected to demonstrate a commendable annual growth rate (CAGR 2024-2028) of 7.79%. By 2028, the projected total transaction value is anticipated to reach USD 4,821.00 million.