Aiming to pioneer the world’s first “cashless city”, the Egyptian government has intensified its efforts to invest in and expand the scope of mobile transactions, in a bid to invigorate its retail sector. Notably, the COVID-19 pandemic has spurred a shift, with 67% of Egyptians using at least one digital payment method. This transformative trend is further underscored by the popularity of installment payment options, which are reshaping the landscape of consumer purchasing in Egypt.