Mexico’s eCommerce market is characterized by cross-border shopping, with a staggering 67% of Mexican eConsumers engaging in international online shopping. The neighboring U.S. emerged as the preferred destination, followed by China and Japan. Embracing digital mobility, nearly 40% of online purchases are conducted through mobile devices, while alternative payment methods are utilized in 45% of all online transactions.
The country witnesses the emergence of a nascent Buy Now, Pay Later (BNPL) market, albeit accounting for a modest 1% of eCommerce transaction value in 2022. Mexico’s eCommerce market is poised for exponential growth, currently valued at USD 48 billion and projected to soar to USD 70 billion by 2027.