The Middle East is experiencing a shift in consumer payment preferences, with digital wallets rapidly replacing cash for online purchases. This trend is expected to grow at an impressive 25% CAGR through 2026, as the region becomes more digitally savvy. Platforms like Noon and the rising popularity of mobile wallets have been crucial in transforming perceptions of eCommerce, which was previously growing at a slower pace compared to global standards before the pandemic.

Buy Now, Pay Later (BNPL) solutions are also gaining momentum, with a projected 43% CAGR through 2026. Additionally, Account-to-Account (A2A) payments are emerging as a strong contender, potentially overtaking traditional credit and debit card usage as the preferred method of online payment. This evolving landscape points to a future of innovative payment solutions and an increasingly cashless Middle East.