Morocco’s strategic location near the Strait of Gibraltar and its proximity to the European market make it a significant player in the eCommerce sector. Despite a strong reliance on cash, the country boasts efficient payment systems and a stable business environment that support its rapid growth in online commerce. The Moroccan eCommerce market has shown steady advancement, particularly due to increased internet usage following the COVID-19 pandemic.
Currently valued at USD 2 billion, Morocco’s eCommerce market is projected to reach USD 3 billion by 2027. Notably, 60% of online purchases are made via mobile devices, such as tablets and smartphones. The average Moroccan online shopper spends approximately USD 67 annually on eCommerce, with expectations for this figure to rise to USD 87 by 2027.
Payment methods supported per country
Mobile payments
Bank card payments
Cash payments
eWallets
Global & local card schemes & wallets
Bank transfers
Cards
Prepaid cards
Cash
Mobile money
Payment methods breakdown
Cards
17%
Cash
58%
Bank transfers
3%
eWallet
20%
Other
2%
Card schemes breakdown
Visa
59%
Mastercard
33%
American Express
0%
Local schemes
8%
Other
0%
Trade exchange
Export
of goods as a % of total
Europe
54%
Brazil
18%
India
5%
United Kingdom
4%
United States of America
3%
Import
of goods as a % of total
Europe
41%
China
10%
United States of America
7%
Saudi Arabia
6%
Turkey
6%
Payment channels breakdown
Direct cash 69% Mobile apps 11% ATM 7% Bank agents 6%
Proportion of banked population
45%
Proportion of population using digital payments on a monthly basis (2023)