Payment cards reign supreme in Singapore, with credit and debit cards jointly commanding significant shares of both eCommerce and point-of-sale (POS) transactions. Singaporean consumers exhibit a strong preference for mobile commerce, with 65% of eCommerce transactions completed using mobile devices such as tablets or smartphones. This mobile-centric approach is mirrored in the spending habits of online shoppers, with the average Singaporean annually spending more than USD 1,453 on eCommerce purchases, a figure projected to ascend to USD 2,195 by 2027.
Looking ahead, Singapore’s eCommerce market is poised for substantial growth, with projections indicating a surge in market value to USD 12 billion by 2027, up from USD 7 billion in 2022.