In Africa, the eCommerce landscape is fueled by the widespread adoption of internet and smartphone technologies across the continent. This surge is further propelled by the burgeoning population of young, tech-savvy individuals and the emergence of localized payment solutions.

As of 2023, the Africa digital market has flourished, reaching a notable size of USD 277.1 billion. Looking ahead, market projections indicate a robust expansion, with expectations set for the market to surge to USD 939.8 billion by 2032. This trajectory reflects a compelling growth rate (CAGR) of 14.4% during the period spanning 2024 to 2032.